Internationally-known streetwear brand Triple Five Soul's brand image has specifically built upon the musical initiatives set forth by OTAKU's Ben Velez. Velez has curated and produced a multitude of international events, including the highly-popular Soul Sessions Tours, as well as the brand's famed presences at Winter Music Conference, SxSW, and fashion week in Las Vegas, amongst many others. The multitude of talent participants included A-Trak, Steve Aoki, Stretch Armstrong, M.I.A., Sa-Ra Creative Partners, Diplo, Benji B, Theo Parrish, Madlib, Peanut Butter Wolf, Waajeed, and DJ Spinna.